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Retail Sales
Retail sales is a signal of economic growth because it measures how much money is spent at the consumer level. Consumer consumption accounts for two-thirds of many developed economies.

Main Indicator: Retail Sales m/m

Most Recent Release

September
18th, 2008
Actual Forecast Previous Revised Form
1.2% -0.4% 0.9% 0.8%

For August
Provided by: National Statistics Office

Retail Sales y/y: 3.3%, forecast 1.6%, pr. 2.1% (Jul), 2.2% (Jun),
8.1% (May), 4.2% (Apr)

Retail sales volume increased in August, driven by clothing and footwear sales. Sales numbers have been moderate all year, pressured by weakness in housing market and deteriorating consumer confidence. 

From the Release: Between August and July, total sales volume rose by 1.2 per cent. The overall monthly growth was driven by textile, clothing and footwear stores where sales rose by 4.1 per cent. Sales volume in predominantly food stores fell by 0.2 per cent. Sales volume for predominantly non-food stores rose by 2.1 per cent. Sales volume for the non-store retailing and repair sector rose by 2.4 per cent.

Table of Past Data

12/211/182/213/204/245/226/197/248/219/18
Actual0.4%-0.4%0.8%1.0%-0.4%-0.2%3.5%-3.9%0.8%1.2%
Forecast0.2%0.2%0.3%-0.1%-0.3%-0.5%-0.1%-2.5%-0.3%-0.4%
Previous0.0%0.4%-0.2%1.1%1.1%-0.2%-0.3%3.6%-4.3%0.9%
Revised From-0.1%N/A-0.4%0.8%1.0%-0.4%-0.2%3.5%-3.9%0.8%

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Secondary Indicator: BRC Retail Sales y/y

Most Recent Release

September
8th, 2008
Actual Forecast Previous Revised Form
-1.0% -0.9% N/A

For August
Provided by: British Retail Consortium (BRC)
Official Release: Press Release

From the Release: "UK retail sales values fell 1.0% on a like-for-like basis, from August 2007, when they had risen 1.8%. Sales have now been lower than a year ago in five of the past six months, the worst since summer 2005.

Record-low consumer confidence and increasing demands on household budgets meant shoppers looked for value and planned spending carefully to take advantage of the widespread promotions and discounts. Housing market weakness continued to hit big-ticket homewares." 

Table of Past Data

12/31/72/113/104/145/126/97/148/119/8
Actual1.2%0.3%2.6%1.5%-1.6%-1.5%1.9%-0.4%-0.9%-1.0%
Forecast1.3%0.8%1.5%1.1%
Previous1.0%1.2%0.3%2.6%1.5%-1.6%-1.5%1.9%-0.4%-0.9%
Revised FromN/AN/AN/AN/AN/AN/AN/AN/AN/AN/A

Past Releases

Retail Sales m/m
August
21st, 2008
Actual Forecast Previous Revised Form
0.8% -0.3% -4.3% -3.9%

For July
Provided by: National Statistics Office

Retail Sales y/y: 2.1%, forecast 1.8%, pr. 2.2% (Jun), 8.1% (May), 4.2% (Apr)

UK retail sales surprised forecasts and increased in July, climbing 0.8%. On the year, sales registered a 2.1% increase, a slower pace than in June, but better than forecasts. The positive result may be short lived as the pressures facing consumer spending remain. The housing market continues to stall, and high inflation eats into consumer's purchasing power. The rest of the year should see further weaker growth in sales. Last month's -4.3% change was the biggest drop since 1986.  

From the Release: "Between July and June, total sales volume increased by 0.8 per cent. Sales volume in predominantly food stores rose by 0.3 per cent. Sales volume for predominantly non-food stores increased by 1.3 per cent. Sales volume for the non-store retailing and repair sector fell by 0.1 per cent. Sales in non-specialised stores fell by 2.6 per cent."

BRC Retail Sales y/y
August
11th, 2008
Actual Forecast Previous Revised Form
-0.9% -0.4% N/A

For July
Provided by: British Retail Consortium (BRC)
Official Release: Press Release

From the Release: "UK retail sales values fell 0.9% on a like-for-like basis, compared with July 2007, when they had risen only 1.2%, hit by very wet weather. Sales have now been lower than a year ago in four of the past five months, the worst since summer 2005.

Changeable weather hit sales in July. A few sunny days together with extended clearance events helped some but underlying trade remained tough, with widespread discounting.

Food and drink was the only sector to show significant growth but that was against a weak July 2007. Clothing and footwear fell further below the year-earlier level. Furniture and homewares remained well down on a year ago, despite continued discounts and promotions.

Consumer confidence has weakened still further to new record lows. With increasing demands on household budgets, shoppers are very price-conscious and reluctant to spend on big-ticket items. Even heavy discounting often failed to tempt customers to buy."

Retail Sales m/m
July
24th, 2008
Actual Forecast Previous Revised Form
-3.9% -2.5% 3.6% 3.5%
For June
Provided by: National Statistics Office

Retail Sales y/y: 2.2%, forecast: 4.4%, pr. 8.1% (May), 4.2% (Apr)

The sharp monthly decline in retail sales numbers for June was the biggest monthly drop since records began in 1986. This reversed all the gains last month which came as a surprising rebound from April and March's drops. Both food related sales and non-food sales dropped 3.6% and 4.5% respectively.

The Sterling was under major pressure after this release, taking away gains from last sessions surge that came from interest rate outlooks. 

BRC Retail Sales y/y
July
14th, 2008
Actual Forecast Previous Revised Form
-0.4% 1.9% N/A

For June
Provided by: British Retail Consortium (BRC)
May's Release: PDF
June's Release: PDF 

There wasn't much good news in today's BRC report on same store sales at the retail level. Sales slumped on a broad base, except for gains in the food and drink sector. From the release:

Clothing and footwear fell back sharply after May’s sun-driven boost. Furniture and homewares, both large and small, weakened further below year-earlier levels, despite continued discounts and promotions.

The report also highlighted a sliding consumer confidence as household budgets get tighter and shoppers increasingly "price-conscious". Retailers have been trying to support sales through discounts, and Stephen Robertson, Director General of BRC is calling the government to help out. "Surely Government should also be helping hard-pressed customers by not piling-on new tax burdens and resisting its instinct for costly new business regulation which ultimately pushes up prices." Unlike Bush's stimulus check, is hoping small businesses get a break.

Retail Sales m/m
June
19th, 2008
Actual Forecast Previous Revised Form
3.5% -0.1% -0.3% -0.2%
For May
Provided by: National Statistics Office

Retail Sales y/y: 8.1%, forecast: 4.1%, pr. 4.2%

As a result of the warmest May ever, UK retail sales increased 3.5% as consumers purchased more food and clothing. The increase was the fastest pace since records began in 1986. The results caught economists completely off guard as the consensus had been for a small decline of 0.1%. The data implied that the UK economy may not be as weak as originally feared though this kind of jump in sales will most likely be temporary. The Pound responded by gaining on its rivals.

BRC Retail Sales y/y
June
9th, 2008
Actual Forecast Previous Revised Form
1.9% -1.5% N/A

For May
Provided by: British Retail Consortium (BRC)
May's Release: PDF

Same store sales increased 1.9% in May, helped by better weather and continuing widespread discounts. Recent drops in consumer confidence will keep retail sales pressured. Of course good weather and bargains can not last forever, so inflation seems to be the hinge to whether consumer spending will continue thinning, or will recover. The Sterling has been depreciating against the euro, and adds to inflation. From the release:
Some warm sunny days this May compared with very wet weather last May boosted sales growth, but underlying trade remained tough, with widespread discounting. Food sales strengthened, with clothing seeing year-on-year growth after several months of declines. Furniture and larger homewares remained well down on a year ago, despite continued discounts and promotions. Consumer confidence has dropped sharply to new lows. Increasing demands on household budgets and the weakness of the housing market mean shoppers are very price-conscious and reluctant to spend on big-ticket items.
Retail Sales m/m
May
22nd, 2008
Actual Forecast Previous Revised Form
-0.2% -0.5% -0.2% -0.4%
For April
Provided by: National Statistics Office

Retail Sales y/y: 4.2%, forecast: 4.2%, pr. 4.7% (rev from 4.6%)

Retail sales fell for a second straight month in the UK during April, but the decline was smaller than forecast at 0.2%. In annual terms sales cooled to a rate of 4.2% from 4.7% in March. That figure met expectations. Sales are being hampered by falling housing prices, high inflation and tougher access to credit. Recent data has shown consumers are quite pessimistic and may be reluctant to spend. Food sales fell by 1% on the month, and sales at household goods stores were down 1.4%.

The Pound was initially weaker following the release as it coincided with a weaker business investment report, but managed to recover and was stronger vs. the Dollar for the European session. The GBP/USD set an intraday high near 1.9580 during the NY morning trading session.

BRC Retail Sales y/y
May
12th, 2008
Actual Forecast Previous Revised Form
-1.5% -1.6% N/A

For April
Provided by: British Retail Consortium (BRC)
Official Release: PDF 

From the Release: "UK retail sales values fell 1.5% on a like-for-like basis, compared with April 2007, when sales were up 2.4%, helped by the warm sunny Easter weekend. The year-on-year declines in March and April were the worst since Spring 2005. Easter in March this year and some snow and rain this April against a hot sunny Easter last April, make comparisons difficult, but underlying trade remained tough. Food sales picked up after slowing in March but clothing and footwear fell further to their worst for at least 8 years. Furniture and larger homewares also remained down on a year ago, despite continued discounting and promotions. Consumer confidence has dropped sharply to new lows. With increasing demands on household budgets, shoppers are very price-conscious and reluctant to spend on big-ticket items. Even heavy discounting often failed to tempt customers to buy."

Retail Sales m/m
April
24th, 2008
Actual Forecast Previous Revised Form
-0.4% -0.3% 1.1% 1.0%

For March
Provided by: National Statistics Office

Retail Sales y/y: 4.6%, forecast 4.3%, pr. 6.3% (rev from 5.5%)

Retail sales took a turn into negative territory in March, declining 0.4%. It was the weakest pace in over a year. However, with sales above 1% the last 2 months, the decline reverses only a fraction of recent growth. The Pound fell following this release and the CBI Industrial Trends Orders, which showed manufacturing orders turning negative in April. The data implies that consumer spending is weakening. 

BRC Retail Sales y/y
April
14th, 2008
Actual Forecast Previous Revised Form
-1.6% 1.1% 1.5% N/A

For March
Provided by: British Retail Consortium (BRC)

The BRC Retail Sales Monitor fell by 1.6%, the first time it has done so in 2 years, and the worst result in nearly 3 years. Expectations were for a boost this month as Easter came in March, but poor weather and weak consumer confidence combined to push down the results.

From the Release: 

"UK retail sales fell 1.6% on a like-for-like basis, compared with March 2007, when sales were up 3.9%. The decline was the worst since July 2005 when cold wet weather hit sales. The earlier Easter, together with extremely unseasonal weather and school holidays spread across several weeks, make comparisons difficult. The additional spending for Easter being in March this year but in April last year would normally be expected to result in a year-on-year increase in sales. Food sales slowed after two strong months and clothing and footwear were the worst for at least 8 years. Homewares and furniture fell further, despite continued discounting and promotions. Consumer confidence has fallen further to new lows. With increasing demands on household budgets, shoppers are very price-conscious and reluctant to spend on big-ticket items. Heavy discounting was still needed to tempt customers to buy."

Retail Sales m/m
March
20th, 2008
Actual Forecast Previous Revised Form
1.0% -0.1% 1.1% 0.8%

For February
Provided by: National Statistics Office

Retail Sales y/y: 5.5%, forecast 3.6%, pr. 5.9%

Food sales were the main driver for the much better than expeted retail sales figure for February. Valentines day payed a role in supporting food sales, while houshold sales sagged. Food sales increased 1.6%, the largest monthly increase since June 2006. On the other hand, sales at household goods stores dropped 4.2%, the largest decline since February 2000.

Another factor that should limit the optimism from this seemingly postitive report is that sales in stores other than food stores, had to be stimluated by large discounts. This shows that although the Brits are suckers for love, they are tightening their belts in anticipation of some slower times in the economy. 

BRC Retail Sales y/y
March
10th, 2008
Actual Forecast Previous Revised Form
1.5% 1.5% 2.6% N/A
For February
Provided by: British Retail Consortium (BRC)

Food sales were strong, but clothing and footwear were weaker despite discounting. Stephen Robertson, Director General of BRC explained what was behind the recent month's retail trends:
"After a blip at the start of the year as clearance sales temporarily got customers spending, belt tightening began in earnest in February when the Christmas and New Year credit card bills came home to roost. Although a welcome boost was provided by this year’s early Mothering Sunday, which helped food sales as well as health and beauty, customers remained cautious."
Food and drinks, which compose of 40% of the total market had inflated strength due to Mothering Sunday. Consumer's confidence has fallen to all-time lows, and shoppers are cautious to spending heavily.
Retail Sales m/m
February
21st, 2008
Actual Forecast Previous Revised Form
0.8% 0.3% -0.2% -0.4%

For January
Official Release from National Statistics Office

Retail Sales y/y: 5.6%, forecast 4.7%, pr. 2.8% (rev up from 2.0%).

"Total sales volume increased by 0.8 per cent between December and January. Sales volume for predominantly food stores increased by 0.7 per cent. Sales volume for predominantly non-food stores increased by 0.4 per cent. Sales volume for household goods stores increased by 4.3 per cent, the largest increase for this sector since August 2006 (5.3 per cent).

The sales volume in the three months November to January rose by 0.6 per cent compared with the previous three months. This follows 0.5 per cent growth in the three months to December. Total sales volume in the three months to January was 4.1 per cent higher than the same period a year ago. "

The National Statistics Office said there is steady underlying growth in retail sales. January's 0.8% increase, mitigates December's fall, which was revised up, and almost doubled forecasts by economists. Consumers took advantage of discounts, showing that consumer spending may is still high to pose pressures to inflation.

The Pound reacted well to the news, and the GBP/USD and GBP/CHF pairs rose around 150 pips following the release.

BRC Retail Sales y/y
February
11th, 2008
Actual Forecast Previous Revised Form
2.6% 0.3% N/A
For January
Provided by: British Retail Consortium (BRC)
Retail Sales m/m
January
18th, 2008
Actual Forecast Previous Revised Form
-0.4% 0.2% 0.4% N/A
For December.
Press Release from the Office of National Statistics

Retail Sales y/y: 2.7%, forecast 3.4%, pr. 4.2%
"Total sales volume decreased by 0.4 per cent between November and December. Sales volume for predominantly non-food stores decreased by 0.9 per cent. Sales volume for non-specialised stores (which includes department stores) decreased by 4.3 per cent, the largest decrease for this sector since February 1994 (-4.8 per cent). Sales volume for predominantly food stores increased by 0.1 per cent. "
BRC Retail Sales y/y
January
7th, 2008
Actual Forecast Previous Revised Form
0.3% 0.8% 1.2% N/A
For December.
Release from British Retail Consortium (BRC)

Compared to December 2006, UK retail sales only edged up 0.3%. Last year, sales grew 2.5%. This year's growth is the weakness December growth since 2004, and weakest since March 2006 when sales were hit by Easter falling in April.

Kevin Hawkins, Director General of the BRC called for an immediate 50 point rate reduction, citing that full effects of previous rate hikes have not been felt by many households yet.

Fundamental data of late have been piling up for a rate cut. It is very very likely that the BoE will do so Thursday, but to what degree depends on how the BoE will access the deepening slowdown of the UK housing market.
Retail Sales m/m
December
21st, 2007
Actual Forecast Previous Revised Form
0.4% 0.2% 0.0% -0.1%
For November.
Retail Sales y/y: 2.0%, forecast 2.0%, pr. 2.0%.
Official Release from National Statistics Office.

Heavy discounting was a factor in the improved sales volume. Sales in food stores grew 0.4%, while sales in non-food stores dropped 0.1%. Sales volume for non-store retailing and repair, such as specialized online and mail-order sales increased 5.9%, and recorded the largest increase in this sector since August 2006.
BRC Retail Sales y/y
December
3rd, 2007
Actual Forecast Previous Revised Form
1.2% 1.3% 1.0% N/A
For November

According to Spokespersons of BRC and the auditing firm KPMG, November has always been a slow month for sales and trading, and this year was no different. Food retailers saw strong response to increased advertising spending. Clothing retailers were disappointed, and furniture and homewares remained flat.

Although holiday shopping will be crucial in boosting sales, consumers' sentiments are down and they are watching their spending especially on major purchases.

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